Text messages are transforming how musicians connect with fans, and SoundCloud’s latest move proves it.
In an era where social media engagement keeps declining, SoundCloud is betting big on text messages as the future of artist-fan connections. This groundbreaking partnership with Subtext arrives just as Spotify faces its own challenges with AI-generated content, making personal connection more valuable than ever.
As a performing artist, I remember the thrill of receiving my first fan message after a show at the Royal Opera House. That direct connection was magical – far more meaningful than any social media interaction. Now, seeing platforms embrace text messaging reminds me why those personal touchpoints matter so much.
Text Messages: The New Frontier of Fan Connection
SoundCloud is revolutionizing artist-fan relationships through a groundbreaking partnership with Subtext, offering direct text messaging capabilities to Artist Pro users. The numbers are staggering – Subtext boasts 98% open rates and 33.64% click-through rates, demolishing traditional social media metrics.
The platform’s competitive pricing at $41.25/month (billed annually) includes up to 10,000 monthly text messages, making it accessible for emerging artists. This represents a 41% discount on regular Subtext rates, demonstrating SoundCloud’s commitment to artist success.
Major players are already on board, with Sony Music, BMG, and artists like Barbara Streisand and Jelly Roll embracing the technology. The platform enables both one-to-many broadcasts and personal 1:1 replies, creating a versatile communication channel that protects artist privacy while fostering authentic connections.
Your Direct Line to Fan Hearts
The future of artist-fan relationships is getting personal, and text messages are leading the way. Whether you’re an emerging artist or an established name, this direct connection could be your secret weapon for building lasting fan relationships. Ready to transform your fan engagement? The power is literally in your hands.
Quick FAQ on Artist Text Messaging
Q: How effective are text messages compared to social media?
A: Text messages achieve 98% open rates and 33.64% click-through rates, performing 38 times better than Instagram feed ads.
Q: How much does SoundCloud’s text messaging service cost?
A: Artists pay $41.25/month (billed annually) for up to 10,000 monthly text messages, a 41% discount off regular rates.
Q: Which major artists are using this technology?
A: Notable users include Barbara Streisand, Jelly Roll, and Idina Menzel, along with major labels like Sony Music and BMG.